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WELCOME TO SMART FULFILLMENT!
THIS DEMO IS LIVE. IF YOU MAKE A PURCHASE, YOUR CREDIT CARD WILL BE CHARGED AND YOU WILL RECEIVE PRODUCT DELIVERED TO THE ADDRESS YOU PROVIDE.
What is Smart Fulfillment?
Smart Fulfillment allows P&G to sell products directly to consumers while leveraging third parties (e.g., Walmart) for payment processing and fulfillment functions.
What are the use cases for Smart Fulfillment?
- Within P&G owned sites
- Within OEM partner apps, dot com sites and markets
- Within Registria-enabled OEM ownership experiences
What are the benefits to P&G?
- Offers a profitable DTC experience
- Enables POME reinvention
- Keeps the consumer within a P&G/Partner branded experience (rather than directing to [retailer].com)
- Access to PII
- Consumer opt-in box
- Insights into consumer engagement activity
- Dynamic A/B testing (e.g., promo code elasticity; regimen lift; new product ideas & intros)
What is included in the demo?
- A sample set of P&G fabric care products available from Walmart (we have access to all P&G SKUs at Walmart), including real-time product availability, retailer pricing and shipping/handling terms, and order confirmation
- Promotion code field (only display in the demo)
- “Subscribe” option (auto-replenishment) (only display in the demo)
What can you expect to see in the future?
- Additional retailers
- An operational Promo Code capability
- An operational “Subscribe” capability
- Product combinations
- POME reinvention features
- And more...